Pop-up ads or pop-ups are a form of online advertising on the Internet intended to attract web traffic or capture email addresses. It works when certain web sites open a new web browser window to display advertisements. The pop-up window containing an advertisement is usually generated by JavaScript, but can be generated by other means as well.

Harmful examples of some pop-ups also claim to be the best anti-virus software you can get but most of the time can infect your PC with malware like Zlob and Vundo.

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