The website's design appears to be a generic version of Google's old website design, just like Vosteran, among a few other browser hijackers. The logo is an empty hammock tied between two bent palm trees on a grassy, sunny environment.
While the website itself is safe if not uninstalled, when the file is downloaded, it will set the browser homepage and default search engine to binkiland.com. It also becomes a form of adware which displays advertisements, sponsored links, and spurious paid search results. The program will collect search terms from user search queries.
It installs a Windows Service and runs on Windows start up.